Nutrition Trends

Why Online Nutrition Advice Is So Confusing

December 16, 2025

Why online nutrition advice is confusing the hell out of people (and what actually matters)

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I'm JADE!

When it comes to your health you need the right experience in your corner, not just the right person. I’m a qualified, registered clinical nutritionist. That means that everything I do is evidence-based and backed by research. 

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Are Your Snacks Making You Hungier?

If you’ve ever spiralled down a TikTok rabbit hole about seed oils, glucose “spikes,” fasting windows, lectins, cortisol, or whatever else the wellness algorithm is pushing this month… you’re not alone. And you’re definitely not the problem.

But trusting online strangers with a ring light has become a real f***ing problem.

The Tuesday That Broke Me (In a Good Way)

It was a pretty standard day in the clinic: back-to-back consults with busy women trying to feel better, eat better, and lose weight without losing their minds. And then came the questions:

“Can you send me recipes without seed oils?”
“I won’t eat lectins.”
“That spikes my cortisol.”
“But isn’t fasting better?”

I wasn’t annoyed with the women asking — these women are doing their best in a world drowning in misinformation. I was angry that they’d been gaslit into worrying about the wrong things.

Because these same women will tell me they can’t stop snacking at night, or that their nightly wine is their lifeline after a long day. So let me ask you this:

Why are we terrified of seed oils… but totally fine with overeating and drinking wine every evening?

It’s because social media has trained people to fear the tiny things and ignore the big ones.

👉 We have mountains of evidence showing Australians are overeating.
👉 We have decades of research showing we eat too much saturated fat.
👉 And we’re still nowhere near the fibre we need (PS: if you need help here, check out my Snack Guide or Meal Plan Bundle).

But none of that is sexy online… so the wellness world distracts us with nonsense.

The Distraction Problem – And Why It’s Getting Worse

Social platforms have become the wild west of wellness.
Anyone with abs, a ring light, or a catchy hook suddenly becomes a nutrition educator.

Let’s be blunt:

  • A low body fat percentage does not make you qualified.
  • Healing your own gut does not make you a gut expert.
  • Being a chiropractor does not make you a fasting specialist.
  • And follower count definitely does not equal credibility.

The worst part? Even students in the nutrition degree I teach at university level get swept up in this. And these are students who should know better.

Confidence ≠ competence.

And honestly? I’m exhausted by the fear-mongering words like “toxic,” “spike,” “imbalance,” and “wreck.”
If a creator relies on those words, odds are they don’t know what they’re talking about.

The Real Reason Everyone Feels So Confused

People aren’t confused because we don’t have enough nutrition information.
People are confused because we have too much of it… and most of it contradicts itself.

One minute it’s fibre maxing (which, btw, I can get behind).
The next minute it’s carnivore (which… I absolutely cannot).

So how is a mum of three working full-time supposed to figure out what’s legit in the 30 minutes she has to herself each day?

She can’t.

That’s why people come to see me.

They say the same sentence almost every week: “I just need you to tell me what actually matters.”

If that’s you too, my Feel-Good Formula (for habits + energy) and Worth Your Weight (for sustainable weight loss) both break it down simply.

When Did We Start Trusting Strangers More Than Professionals?

Somewhere along the way, we stopped trusting the people with actual qualifications.

I’ve watched clients ignore the advice of medical specialists, GPs, and yes – me – because someone online sounded more convincing.

Why?

Is it because professionals don’t post reels?
Because they don’t have an aesthetic pantry?
Because they’re not “relatable”?

Your GP went through 10+ years of education.
Your online “health coach” went through 10 minutes of Canva templates.

And yet we trust the influencer.

It’s wild.

The Big Problem No One Wants to Admit

Evidence-based nutrition is boring.

It doesn’t get clicks.
It doesn’t go viral.
It doesn’t promise you’ll drop 5kg by Saturday.

Real health requires nuance, context, and – this is the part people hate – individualisation.

You simply can’t cram that into a 15-second reel with a trending sound.

It’s why I write long-form pieces like this.
It’s why I work with people 1:1 or inside my courses.
And it’s why my whole approach is boring-on-purpose… because boring is what actually works long-term.

Want Real Answers? They’re Not On Your FYP.

Here’s the honest truth:

If you feel overwhelmed, confused, or stuck – that is a completely reasonable reaction to the circus of nutrition content online.

I don’t blame you.
But I’m also not going to let you stay stuck.

If you’re craving clarity, here’s where you can start:

1. Read my nutrition myth-busting posts

Unlearn everything you think you know about nutrition with some of my blog posts.

2. Start with habits, not hacks

Stop chasing quick wins and start with very small, foundational habits. Drinking enough water, eating three meals per day and actually eating enough vegetables. My Feel-Good Formula gives you the basics you’ll actually use day-to-day.

A Few Things to Keep in Mind (Before You Panic About Seed Oils Again)

🌼 Question where your beliefs about food came from.
🌼 Follow credible people (@simonhill, @jonosteedman, @doclyssfitness).
🌼 Unfollow the ones who make you feel stressed, scared, or confused.
🌼 Remember: the real wins for your health are the least dramatic ones.

And if you want someone in your corner who cuts out the noise, simplifies your choices, and keeps things sane?

That’s literally what I’m here for 🤗

Book a consult, grab a free guide, or start with a course – whatever you choose, I’ll help you steer through the chaos.

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It’s a full-on love hate relationship.

First things first, I’m Jade. And, while I love nutrition, I hate that the industry is full of misleading so-called ‘wellness’. That’s why I’m here. To bring you personalised nutritional guidance backed by science and the latest research.

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